Katie Rieger
Product Designer & Strategist
Lumi
Sept 2024 – Present
Founding Designer
AI-powered EdTech platform for creative learning.
- • Responsible for 0 to 1 product design, including a suite of creator tools for students and a suite of analytics tools for teachers and school administrators.
- • Defined Lumi's design principles for responsible AI in education, shaping strategy from AI that provides answers to students to AI that fosters critical thinking.
- • Facilitated design sprints to drive strategic and tactical alignment across product, engineering, and customer success.
- • Prototyped and tested a Socratic questioning AI approach with teachers, enabling product pivot validated by real classrooms.
- • Established educator-centered design practices, running bi-weekly feedback sessions to ensure accessibility and usability at scale.
LayerUp
Jul 2023 – Sept 2024
Founding Designer
Business-in-a-box digital tool for insulation contractors. Acquired by GIC in Oct 2024.
- • Led UX design for a multi-platform MVP, creating contractor-friendly workflows that scaled into a full product within 12 months.
- • Facilitated design sprints to align roadmap and support successful acquisition.
Freelance
Dec 2022 – Jul 2023
Climate Tech Designer
Designed mobile experiences for climate tech and conservation nonprofits.
- • Large Pelagics Research Center: Designed iOS MVP for global fish population tracking, optimizing workflows for scientists in resource-limited conditions.
- • dashboard.earth: Collaborated with nonprofits on community-based climate solutions, designing native mobile experiences that promoted collective action.
Color Health
Feb 2019 – Nov 2022
Senior Product Designer
Biotech company specializing in diagnostics and immunizations.
- • Designed COVID-19 testing workflows used at >13,000 sites across the U.S., optimized for outdated smartphones, low literacy, and multilingual contexts.
- • Created a scalable, inclusive design system that reduced medical barriers across healthcare offerings.
- • Partnered with Genetic Counselors to redesign genetic testing result delivery, improving accessibility for transgender patients.
- • Mentored junior designers and help scale the design team from 2 to 40.
- • Founded the Medical Equity Working Group to advance inclusive design practices.
HER
Jan 2018 – Feb 2019
Lead Product Designer
Social app for queer women.
- • Led design and research during pivot from dating to social app, focusing on inclusive features (social feed, events, community tools) that boosted engagement.
- • Directed company-wide rebrand across product and marketing.
BigMarker
Aug 2015 – Jan 2018
Product Designer
Webinar marketing tool.
- • Designed UX for webinar features including one-click instant meetings, used by enterprise and SMB customers.